Hello, I'm Jimmy. An experienced product designer who combines user research and product thinking to solve meaningful problems.

Hello, I'm Jimmy. An experienced product designer who combines user research and product thinking to solve meaningful problems.

Workforce experience vision

Workforce experience vision

Crafting the strategic direction for the new Workforce Experience domain

Crafting the strategic direction for the new Workforce Experience domain

RESEARCH - STRATEGY - UI/UX DESIGN

View case study

View case study

View case study

View case study

View case study

Mobile app UX improvements

Mobile app UX improvements

Using a data driven approach to improve the mobile app NPS by 28% over 6 months

Using a data driven approach to improve the mobile app NPS by 28% over 6 months

RESEARCH - STRATEGY - UI/UX DESIGN

View case study

View case study

View case study

View case study

View case study

RESEARCH - STRATEGY - UI/UX DESIGN

Carer messaging centre

Carer messaging centre

Launch of new carer messaging tool, unlocking key MME accounts and achieving 75% adoption across eligible users

Launch of new carer messaging tool, unlocking key MME accounts and achieving 75% adoption across eligible users

RESEARCH - STRATEGY - UI/UX DESIGN

View case study

View case study

View case study

View case study

View case study

RESEARCH - STRATEGY - UI/UX DESIGN

About me

About me

Hello, I’m Jimmy, an experienced and versatile Product Designer passionate about crafting solutions that balance intuitive, delightful experiences with meaningful impact. I believe that truly effective design starts with thoughtful discovery—understanding the problem at its core is essential. By staying close to the people who use the product, I ensure that every solution is not only well-crafted but also deeply aligned with user needs, driving real, positive change for both the business and the people that use the products.

For the past six years, I've been working at Birdie, a social health care startup, where I’ve tackled the complexities of a large B2B SaaS product, across the entire product eco-system. As the first designer and the 11th employee, I played a key role in scaling the design function and shaping the values and culture that continue to thrive today.

My journey at Birdie has been about pushing the boundaries of design quality, focusing on crafting features that positively impact people's lives and set Birdie apart from the competition.

What people say about me

What people say about me

Max Parmentier

CEO and co-founder @ Birdie

Jimmy has been a driving force at Birdie since the very first day. His obsession for our customers and users, his commitment to the Birdie mission and his keenness to work with others to improve his craft, skills, knowledge and deliverables were commendable. We have been incredibly lucky to have Jimmy with us for many years. He has been instrumental for the company success and we're very grateful for his invaluable contribution to our growth.

Jimmy has been a driving force at Birdie since the very first day. His obsession for our customers and users, his commitment to the Birdie mission and his keenness to work with others to improve his craft, skills, knowledge and deliverables were commendable. We have been incredibly lucky to have Jimmy with us for many years. He has been instrumental for the company success and we're very grateful for his invaluable contribution to our growth.

Oxana Tamas

Senior Product Designer @ Birdie

I had the privilege of working closely with and being mentored by Jimmy, a Lead Designer with a keen eye for detail and relentless pursuit of quality that have been truly inspiring. He consistently delivers exemplary features and never shies away from pushing the entire team to achieve the highest standards.

I had the privilege of working closely with and being mentored by Jimmy, a Lead Designer with a keen eye for detail and relentless pursuit of quality that have been truly inspiring. He consistently delivers exemplary features and never shies away from pushing the entire team to achieve the highest standards.

Catarina Afonso

Design Leader / Advisor / Mentor / Ex-Babylon Health

Jimmy puts the user upfront and understands the issues that concern UX design very well. He constantly came up with concepts that could push innovation through while remaining conscious of the usability themes.

He's a team player, always supportive and highly collaborative. I would love to work with him again!

Jimmy puts the user upfront and understands the issues that concern UX design very well. He constantly came up with concepts that could push innovation through while remaining conscious of the usability themes.

He's a team player, always supportive and highly collaborative. I would love to work with him again!

Marcus Foley

Co-Founder at Tommy

He has an incredible work ethic, inspires and always brings original ideas to the table. Combined with a gentle and respectful personality it makes Jimmy really great to work with. In short we "love” him and miss him a lot.

He has an incredible work ethic, inspires and always brings original ideas to the table. Combined with a gentle and respectful personality it makes Jimmy really great to work with. In short we "love” him and miss him a lot.

Abeed Mohamed

Co founder and Chief Strategy Officer @ Birdie

Above all else, Jimmy is an exceptional human being, who embodies kindness, empathy, grace and good humour. He's exactly the person you want to be alongside on your team as you tackle challenging, meaningful problems. Jimmy's design work has shaped the trajectory of what we've built at Birdie, repeatedly tackling difficult, complex problems with a view of driving simplicity, usability and delight. I can't recommend Jimmy highly enough!

Above all else, Jimmy is an exceptional human being, who embodies kindness, empathy, grace and good humour. He's exactly the person you want to be alongside on your team as you tackle challenging, meaningful problems. Jimmy's design work has shaped the trajectory of what we've built at Birdie, repeatedly tackling difficult, complex problems with a view of driving simplicity, usability and delight. I can't recommend Jimmy highly enough!

Philippa Ford (Née Main)

Head of Product @ Protex.ai (YC) | Ex-Revolut

Jimmy is a pleasure to work with. His work on the body mapping feature was exceptional; he digitised a complexed A4 paper body map into a feature that not only worked on a small phone, but that non-digitally savvy users picked up with ease. It was astounding to watch him work. He communicates and collaborates excellently with product managers, designers, developers & clients. He’s diligent, open-minded, and is always learning and extending his skills. I really hope to work with him again.

Jimmy is a pleasure to work with. His work on the body mapping feature was exceptional; he digitised a complexed A4 paper body map into a feature that not only worked on a small phone, but that non-digitally savvy users picked up with ease. It was astounding to watch him work. He communicates and collaborates excellently with product managers, designers, developers & clients. He’s diligent, open-minded, and is always learning and extending his skills. I really hope to work with him again.

Amelia Marriot

Design Lead at ustwo

If you’re looking for an independent designer, with a really keen eye for detail, strong collaborative nature and endless positive energy then Jimmy is the man for the job!

If you’re looking for an independent designer, with a really keen eye for detail, strong collaborative nature and endless positive energy then Jimmy is the man for the job!

Pernilla Peterson

Director of Creative and Strategy at MShare

Jimmy is immensely talented, true to his craft and just delightful to be around. His work is always well thought out, beautiful, inevitable, user focused and everything has purpose. He pushes others around him and always pursues the latest and greatest trends and technology. Not only that, he is then gracious and generous with that knowledge, not just teaching but getting people around him as excited about it as he is. If you work with Jimmy you can't help but learn and get better.

Jimmy is immensely talented, true to his craft and just delightful to be around. His work is always well thought out, beautiful, inevitable, user focused and everything has purpose. He pushes others around him and always pursues the latest and greatest trends and technology. Not only that, he is then gracious and generous with that knowledge, not just teaching but getting people around him as excited about it as he is. If you work with Jimmy you can't help but learn and get better.

Say hello

Say hello

jimmyhopton@gmail.com

jimmyhopton@gmail.com

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What people say about me

Max Parmentier

CEO and co-founder @ Birdie

Jimmy has been a driving force at Birdie since the very first day. His obsession for our customers and users, his commitment to the Birdie mission and his keenness to work with others to improve his craft, skills, knowledge and deliverables were commendable. We have been incredibly lucky to have Jimmy with us for many years. He has been instrumental for the company success and we're very grateful for his invaluable contribution to our growth.

Oxana Tamas

Senior Product Designer @ Birdie

I had the privilege of working closely with and being mentored by Jimmy, a Lead Designer with a keen eye for detail and relentless pursuit of quality that have been truly inspiring. He consistently delivers exemplary features and never shies away from pushing the entire team to achieve the highest standards.

Catarina Afonso

Design Leader / Advisor / Mentor / Ex-Babylon Health

Jimmy puts the user upfront and understands the issues that concern UX design very well. He constantly came up with concepts that could push innovation through while remaining conscious of the usability themes.

He's a team player, always supportive and highly collaborative. I would love to work with him again!

Marcus Foley

Co-Founder at Tommy

He has an incredible work ethic, inspires and always brings original ideas to the table. Combined with a gentle and respectful personality it makes Jimmy really great to work with. In short we "love” him and miss him a lot.

Abeed Mohamed

Co founder and Chief Strategy Officer @ Birdie

Above all else, Jimmy is an exceptional human being, who embodies kindness, empathy, grace and good humour. He's exactly the person you want to be alongside on your team as you tackle challenging, meaningful problems. Jimmy's design work has shaped the trajectory of what we've built at Birdie, repeatedly tackling difficult, complex problems with a view of driving simplicity, usability and delight. I can't recommend Jimmy highly enough!

Philippa Ford (Née Main)

Head of Product @ Protex.ai (YC) | Ex-Revolut

Jimmy is a pleasure to work with. His work on the body mapping feature was exceptional; he digitised a complexed A4 paper body map into a feature that not only worked on a small phone, but that non-digitally savvy users picked up with ease. It was astounding to watch him work. He communicates and collaborates excellently with product managers, designers, developers & clients. He’s diligent, open-minded, and is always learning and extending his skills. I really hope to work with him again.

Amelia Marriot

Design Lead at ustwo

What people say about me

Max Parmentier

CEO and co-founder @ Birdie

Jimmy has been a driving force at Birdie since the very first day. His obsession for our customers and users, his commitment to the Birdie mission and his keenness to work with others to improve his craft, skills, knowledge and deliverables were commendable. We have been incredibly lucky to have Jimmy with us for many years. He has been instrumental for the company success and we're very grateful for his invaluable contribution to our growth.

Oxana Tamas

Senior Product Designer @ Birdie

I had the privilege of working closely with and being mentored by Jimmy, a Lead Designer with a keen eye for detail and relentless pursuit of quality that have been truly inspiring. He consistently delivers exemplary features and never shies away from pushing the entire team to achieve the highest standards.

Catarina Afonso

Design Leader / Advisor / Mentor / Ex-Babylon Health

Jimmy puts the user upfront and understands the issues that concern UX design very well. He constantly came up with concepts that could push innovation through while remaining conscious of the usability themes.

He's a team player, always supportive and highly collaborative. I would love to work with him again!

Marcus Foley

Co-Founder at Tommy

He has an incredible work ethic, inspires and always brings original ideas to the table. Combined with a gentle and respectful personality it makes Jimmy really great to work with. In short we "love” him and miss him a lot.

Abeed Mohamed

Co founder and Chief Strategy Officer @ Birdie

Above all else, Jimmy is an exceptional human being, who embodies kindness, empathy, grace and good humour. He's exactly the person you want to be alongside on your team as you tackle challenging, meaningful problems. Jimmy's design work has shaped the trajectory of what we've built at Birdie, repeatedly tackling difficult, complex problems with a view of driving simplicity, usability and delight. I can't recommend Jimmy highly enough!

Philippa Ford (Née Main)

Head of Product @ Protex.ai (YC) | Ex-Revolut

Jimmy is a pleasure to work with. His work on the body mapping feature was exceptional; he digitised a complexed A4 paper body map into a feature that not only worked on a small phone, but that non-digitally savvy users picked up with ease. It was astounding to watch him work. He communicates and collaborates excellently with product managers, designers, developers & clients. He’s diligent, open-minded, and is always learning and extending his skills. I really hope to work with him again.

Amelia Marriot

Design Lead at ustwo

If you’re looking for an independent designer, with a really keen eye for detail, strong collaborative nature and endless positive energy then Jimmy is the man for the job!

If you’re looking for an independent designer, with a really keen eye for detail, strong collaborative nature and endless positive energy then Jimmy is the man for the job!

Pernilla Peterson

Director of Creative and Strategy at MShare

Jimmy is immensely talented, true to his craft and just delightful to be around. His work is always well thought out, beautiful, inevitable, user focused and everything has purpose. He pushes others around him and always pursues the latest and greatest trends and technology. Not only that, he is then gracious and generous with that knowledge, not just teaching but getting people around him as excited about it as he is. If you work with Jimmy you can't help but learn and get better.